The Flemish Ardennes, where Kunst & Zwalm is located, is an area that is very popular with cyclists. As a way to promote the 2011 edition of the festival and more specifically the outsider project, Kunst & Zwalm commissioned a cycling jersey in collaboration with Kiwanis Land Van Rhode. The jersey was inspired by the work of Sylvain Cosijns, an artist with learning disabilities from Zwalm. In addition to this project, Kunst & Zwalm made links to many tourism organisations in the region, including B&Bs, a youth hostel, Tourisme Vlaamse Ardennen, a local historic society and The Provincial Education Nature Centre. During the festival Kunst en Zwalm hosted a mini-conference that explored working with locality and the cultural tourism offers in the region.