In April 2010 Fabrica hosted a meeting on tourism & heritage partnerships for the LCP partners. This included a talk by Adam Bates, Head of Tourism for Brighton & Hove City Council. He explained that contemporary visual art did not feature as part of the city’s tourist strategy 2008-2018, but he was interested to discover how contemporary visual arts visitors might benefit the economy. Fabrica signed up to become a member of Visit Brighton and also attended meetings at the City Council regarding citywide tourist strategies. Fabrica featured on the Visit Brighton map, as well as a Brighton Art Map produced by Visual Arts Brighton & Hove in association with Visit Brighton. The gallery was involved with the Brighton Photo Biennial and the Brighton Festival, which are both large cultural festivals that attract visitors to the region. Other events it participated in were the White Night Festival, which was a partnership between Brighton and Amiens and the Cultural Olympiad that ran alongside the London Olympics.