At the beginning of the project aspex continued to develop its strategic partnership with Portsmouth City Council and developed partnerships with Portsmouth City Museum and Brittany Ferries and Wightlink Ferries, who agreed to distribute aspex’s promotional material. Promotional material was also distributed to the Visitor Information points around the city and other cultural sites including Charles Dickens Museum, D-Day Museum and Southsea Castle. The offsite exhibition Luna Park by Heather and Ivan Morrison proved a big tourist attraction from 1 August – 1 October 2010.