During the project Fabrica engaged Morris Hargreaves McIntyre (MHM) to assess the impact of its Rendezvous programme. MHM is a strategic research consultancy working within the culture, heritage, leisure, media and charities sectors. Their specialism is in helping organisations develop enhanced customer focus. Detailed surveys were conducted in the gallery by staff and volunteers. The information collected was useful, not only for assessing the impact of the Rendezvous programme but to understand what the general profile of Fabrica’s audience was.
The report produced by MHM in 2012 showed that the Rendezvous programme was successful in increasing Fabrica’s audience of people aged 70 and above. It will be used as a tool for advocacy and to seek funding to continue the work in this area.