Aspex

aspex have been working with Audiences South, a regional agency that works with cultural organisations to help develop audiences. They designed a survey form that asks for more detailed information than aspex had previously been collecting in the gallery. Staff in the gallery were trained to discuss the survey with visitors to collect as much information as possible. The information collected was analysed by Audiences South, after which aspex assessed the results and used them to inform targets for its audience development plan.